Whether you're just starting or you're an experienced speaker looking to refine your pricing strategy, this 90-minute webinar will guide you through a step-by-step process to determine your speaking budget, establish competitive fees, and build packages that sell. Together, we will learn how to price your services based on your expertise, market demand, and the clients you want to attract. Lastly, we will learn how to maximize your message so that you can monitize your mission. 

Here’s what we will explore:

How to Assess Your Experience & Set Realistic Prices

• Discover how to move from speaking for free or low rates to charging premium fees as your reputation grows.

Understand Your Audience and Market

• Get insights on pricing your speaking services for different markets, including corporate clients, non-profits, educational institutions, and associations.
• Learn how event size and type influence your speaking fees and how to price keynotes, workshops, panels, and more.

Types of Speaking Engagements

• Explore pricing strategies for different types of speaking engagements, including:
• Keynotes: Command top-tier fees for high-impact events.
• Workshops and Trainings: Charge for hourly or daily sessions and increase your earning potential.
• Virtual Events: Learn how to adjust your fees for virtual keynotes and workshops.

Create Custom Pricing Packages

• How to offer value-based packages that combine keynotes, follow-up workshops, consulting services, and more.
• Learn about tiered pricing models that increase client satisfaction and justify premium rates.
• How to incorporate travel, accommodation, prep time, and post-speaking deliverables into your fee structure.

Adjust for Market Trends and Negotiation

• Learn when to increase your rates, adjust for demand, and how to negotiate confidently with clients.
• Discover how to offer discounted rates for high-visibility opportunities or charitable events without undercutting your value.

This webinar is perfect for:

• Aspiring Speakers: You’re new to the speaking world and need a solid foundation for setting your prices and attracting clients.
• Established Speakers: You’re ready to refine your pricing strategy, increase your rates, and create more value for your clients.
• Leadership Coaches & Trainers: Expand your revenue streams by confidently pricing workshops, training sessions, and keynote speeches.
• Consultants & Entrepreneurs: Add speaking to your service offerings and create a sustainable income with clear, strategic pricing.

For years, I have left money on the table by undercharging and counting other people’s money, being afraid of asking for what I want, and simply not knowing how much to charge. With over a decade of experience in the speaking business, I have finally cracked the code on how to position and price accordingly and I want to share the strategy with you. 

Grab your notebook, share with your business bestie or accountable partner, and let’s do this together.

See ya in class,