CAN TOO: ThinkUP
ONE Thought Can Change
Your Everything.
ThinkUP Insight
Transformation starts with what you believe, practice, and repeat.
Trusted by High-Performance Organizations
Founded on a Season of Resilience.
Founded in 2013, The ThinkUP Group is a leadership development firm that helps high-performers strengthen mindset, sharpen presence, and communicate with clarity.
ThinkUP was born from a defining truth: transformation doesn’t begin with external circumstances—it begins with what you believe, practice, and repeat.
The ThinkUP Methodology
"One thought can change a life—and one leader’s mindset can change a culture."
We blend evidence-based strategy, practical tools, and authentic storytelling to help leaders lead with confidence under pressure.
Our Vision
Leaders who overcome limiting beliefs, lead with emotional agility, and ignite positive change across communities.
Our Mission
Breaking through dysfunctional thinking and helping leaders master their message—so they can drive lasting impact.
Our 7 Core Values
What Drives Our Work
People First
People are the greatest asset in any organization. When people feel valued, they open up to new thinking and higher performance.
Mindset Mastery
Disrupting the status quo to champion creativity and resilience. One leader’s mindset can change an entire culture.
Courageous Communication
Leadership rises and falls on communication. We equip leaders to speak with confidence especially when the stakes are high.
Authentic Empowerment
Confronting blind spots and leading from a grounded sense of identity—not performance or perfection.
Continuous Growth
Learning as a lifelong discipline. Encouraging curiosity and adaptability as leaders grow professionally.
Inclusive Collaboration
Diverse voices create better solutions. We build environments where people contribute fully and lead boldly.
Mindset & Comms Strategist
America’s #1 ThinkUP Friend
Dr. Jinneh Dyson-Williams is the Founder of The ThinkUP Group and a Professor of Organizational Psychology at SMU.
She has coached and trained leaders across Fortune 500 brands like Lexus, Mercedes-Benz, and Johnson & Johnson. Before ThinkUP, she was the youngest Executive Director to lead a state mental health organization.
Pressure into Presence
High-Stakes Clarity
Why I’m Dedicated to This Work
When I was 14, I watched my mother take her last breath. By my early twenties, I was battling depression and suicidal thoughts, barely holding on in survival mode.
Then, in the middle of that pain, I heard a quiet instruction: "You have to ThinkUP."
I started studying how mental habits shape outcomes. I learned to interrupt catastrophic thinking and rebuild confidence one thought at a time. ThinkUP became the pathway that helped me come back to life.
Today, I help leaders ThinkUP because I have lived the cost of not doing it. You are one thought away from your next level.
My Promise to You
You will leave stronger than you arrived and equipped to ThinkUP your next level on purpose.
Three Ways to Work Together
Equipping leaders to navigate complexity with resilience and focus.
Speaking
Bring Dr. Jinneh to your event to energize and equip your audience with neuroscience-informed leadership strategies.
Book Dr. JinnehCoaching
Private executive coaching for high-performing leaders who want to lead with clarity when it matters most.
Apply for CoachingSpeaker Course
Turn your expertise into paid opportunities. Join the interest list for our Spring 2026 launch.
Join Interest ListReady to Partner?
Your leaders will leave clearer, stronger, and equipped to ThinkUP their next level.
